Decision intelligence for growth
It recommends what to do.
Not just what happened.
Datsutra connects to your Google and Meta ad accounts, investigates what changed and why, and hands you a decision — with the full reasoning one click away.
7-day free trial — starts only when you connect a real ad account.
- 01 / 02RejectedCreative fatigue
Decay only shows in expanded delivery — inside the original audience, the asset's response is unchanged.
02 / 02SupportedAudience ceilingThe budget scale-up preceded the decay. As spend grew, delivery reached lower-intent people — same asset, weaker response.
- Medium confidenceMedium stakeGoogle · Search
Hold budget — last month’s promo borrowed this month’s demand
The slump is a pull-forward hangover, not a new problem. Cutting now is the wrong call.
- Honest refusalWatchMeta · Retargeting
Too thin to conclude — 4 conversions isn’t evidence
No recommendation until the data can carry one. Revisit in 3 days.
Every dashboard tells you what happened.
None of them will make the call.
CPA is up 23%. Now what? The dashboard doesn’t know. It hands you twelve charts and leaves the hardest part — the decision — entirely to you. Datsutra was built for the moment after the chart: the investigation, the judgment, the call.
An advisor, not another dashboard
It leads with the decision, not the data. Every item in your queue is a call to make, with a recommendation attached — never a wall of metrics you have to interpret alone.
It investigates like a Growth Director
Decisive on the surface, thorough underneath. You get one straight answer first. The competing explanations it weighed — and rejected — are one click deep, whenever you want them.
It will tell you when it's not your ads
Sometimes the honest answer lives outside the ad account. Datsutra says so, instead of inventing an optimization to keep you busy.
How it works
Connect your ad accounts
Google Ads and Meta, in a few minutes. Your data stays yours.
It investigates
Every day it checks what changed, weighs competing explanations, and works out what actually deserves your judgment.
You decide
It recommends — you commit. Every decision is remembered, and Datsutra reports back on whether it was right.
Watch it make one call
A conclusion first. The competing explanations it rejected — and what would change its mind — on demand. That’s an investigation.
CTR on your best-performing creative is down 18% over 12 days.
Don’t refresh the creative. You’ve hit an audience ceiling — new creative won’t fix an audience problem.
What Datsutra refuses to do
An advisor you can trust is defined by what it won’t do under pressure.
It won't spend your money
Datsutra proposes; you commit. It never touches a budget, pauses a campaign, or executes anything on its own.
It won't manufacture certainty
When the data is too thin to conclude, it tells you exactly that — instead of dressing a guess up as an answer.
It won't learn to agree with you
It learns from outcomes, not approval. A well-evidenced call you don't like stays on the table — with the reasoning to back it.
From ₹8,000/month
One client account included; add more as you grow. Founding offer: 50% off, locked for 6 months.
View pricingConnect an ad account.
Get your first investigation.
7-day free trial — starts only when you connect a real ad account.