Legal

Privacy Policy

Effective date: February 24, 2026

1. Introduction

Datsutra is a strategic decision intelligence platform that processes market research data, industry benchmarks, and customer performance data to provide marketing investment insights. We are committed to protecting your privacy and handling your data responsibly.

This Privacy Policy applies to:

• Visitors of the Datsutra website
• Registered users of the Datsutra SaaS platform
• Customers integrating their ad accounts, CRM systems, or other third-party tools

By accessing or using our website or platform, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

A. Information collected from website visitors:

• Name
• Email address
• Company name
• Contact details
• IP address
• Browser and device information
• Cookies and analytics data

B. Information collected from product users:

• Account registration information
• Company details
• Billing details
• Connected ad platform data (e.g., Google Ads, Meta, LinkedIn)
• CRM data (e.g., lead status, revenue mapping)
• Campaign performance data
• Usage logs and system activity

Datsutra does not claim ownership of client performance data. All connected data remains the property of the customer.

3. How We Use Information

We use collected information for the following purposes:

• To provide and operate the Datsutra platform
• To generate analytics and AI-driven insights
• To improve product performance and user experience
• To communicate with users regarding their account, updates, or support requests
• For security monitoring and fraud prevention
• To comply with applicable legal obligations

Datsutra does NOT sell customer data to third parties.

4. Data Processing & AI Usage

• AI models process aggregated and contextual data to generate strategic insights.
• Customer-specific data is used exclusively for that customer's insights and recommendations.
• Aggregated, anonymized data may be used to improve industry benchmarks and platform intelligence.
• No individual client data is shared with, or made accessible to, other clients.

5. Data Sharing & Third-Party Integrations

Data may be shared with the following categories of service providers solely to enable platform functionality:

• Cloud hosting and infrastructure providers
• Payment processors
• Analytics providers
• Market intelligence API partners
• CRM and ad platform integrations

Data is shared only to the extent necessary to deliver the services described in this policy. We require all third-party providers to maintain appropriate data protection standards.

6. Data Security

We implement industry-standard security measures, including:

• Encryption of data in transit (TLS) and at rest
• Secure authentication protocols
• Role-based access control policies
• Regular security monitoring and vulnerability assessments
• Adherence to industry-standard security frameworks

7. Data Retention

• Data is retained for as long as your account remains active and as needed to provide the services.
• Users may request deletion of their data at any time by contacting us.
• Backup copies may be retained for a limited period in accordance with our backup retention policies.
• Certain data may be retained as required by applicable law or regulatory obligations.

8. International Data Transfers

Your data may be processed in jurisdictions outside your country of residence. We implement appropriate safeguards for cross-border data transfers, including standard contractual clauses and equivalent mechanisms as required by applicable data protection regulations.

9. User Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — request a copy of the data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data
• Data portability — request transfer of your data in a structured format
• Objection — object to certain types of data processing
• Opt-out — unsubscribe from marketing communications at any time

GDPR: If you are located in the European Economic Area, you have the right to lodge a complaint with your local data protection authority.

CCPA: If you are a California resident, you have the right to know what personal information is collected, request deletion, and opt out of the sale of personal data. Datsutra does not sell personal data.

10. Cookies & Tracking Technologies

We use cookies and similar tracking technologies for analytics, session management, and improving user experience.

• Analytics cookies help us understand how visitors interact with our website.
• Session cookies are used to maintain your authenticated session on the platform.

You may control or disable cookies through your browser settings. Please note that disabling cookies may impact certain features of the platform.

11. Children’s Privacy

Datsutra is a B2B platform and is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected such data, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page. Continued use of the website or platform after such changes constitutes acceptance of the updated policy.

13. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at privacy@datsutra.com.