Product
A tool built around decisions, not data.
Datsutra holds one object at its core — the decision. Everything you see is a decision at some depth: ranked in a queue, opened into an investigation, or remembered with its outcome. Here’s what that looks like in practice.
The Decision Queue
You don't land on a dashboard — you land on a queue of decisions ranked by what's at stake. Each item leads with the call to make and the one-line reason why, not a metric you have to interpret.
When there's nothing worth your judgment, the queue says so. Calm because it checked — never calm because it's blind.
The Investigation Workspace
Open any decision and you get the full investigation: the competing explanations it weighed, the evidence for each, the ones it rejected and why — and what would change its mind.
You can challenge any conclusion as easily as you can accept it. The reasoning is never a black box.
Decision Memory & Outcomes
Every decision you commit is recorded, immutably. Then Datsutra watches what actually happened and reports the verdict — including the times it was wrong.
It keeps score on itself. Judgment compounds when outcomes are honest, not when they're flattering.
Honest visibility
When data is stale, thin, or missing, Datsutra tells you it can't see — instead of quietly recommending on top of noise. Four conversions isn't evidence, and it says so.
No recommendation is ever more confident than the data underneath it.
What an investigation looks like
CTR on your best-performing creative is down 18% over 12 days.
Don’t refresh the creative. You’ve hit an audience ceiling — new creative won’t fix an audience problem.
Where it plugs in
Campaign intelligence runs on Google Ads and Meta today. More of the picture — revenue, site behaviour, pipeline — is coming, and we’ll only call it live when it is.
Pricing
Base ₹8,000/month for 1 client account. Each additional account is +₹2,000/month. Every plan starts with a 7-day free trial that begins when you connect a real ad account.
Solo
Founding offer · 50% offFor an operator running one business's growth.
Founding price, locked for 6 months.
- 1 client account
- Google Ads + Meta campaign intelligence
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Additional accounts at +₹2,000/mo
Agency
Founding offer · 50% offFor freelancers and small agencies carrying a book of clients.
Founding price, locked for 6 months.
- Up to 5 client accounts
- Google Ads + Meta campaign intelligence
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Additional accounts at +₹2,000/mo
Enterprise
Founding offer · 60% offFor agencies running growth across a large portfolio.
Founding price, locked for 6 months.
- Up to 12 client accounts
- Google Ads + Meta campaign intelligence
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Additional accounts at +₹2,000/mo
The Founding offer is time-limited. Prices shown are the founding prices; list prices apply after your 6-month lock ends.
Questions, answered straight
When does the free trial start?
When you connect a real ad account — not when you sign up. The 7 days begin only once Datsutra has something real to investigate.
What counts as a client account?
One business you manage — its connected ad accounts (Google and Meta together) count as one client account.
What if I need more accounts than my tier includes?
Every additional client account is +₹2,000/month, on any tier.
What is an investigation?
A deep analysis the engine runs when something deserves your judgment — the competing explanations, the evidence, the call. Investigations are part of how Datsutra works; they're never sold as credits.
How does the Founding offer work?
It's a time-limited launch offer. Your founding price is locked for 6 months — after that, list price applies. It is not a permanent discount.