Product
A tool built around decisions, not data.
Datsutra holds one object at its core - the decision. Everything you see is a decision at some depth: ranked in a queue, opened into an investigation, or remembered with its outcome. Here’s what that looks like in practice.
The Decision Queue
You don't land on a dashboard - you land on a queue of decisions ranked by what's at stake. Each item leads with the call to make and the one-line reason why, not a metric you have to interpret.
When there's nothing worth your judgment, the queue says so. Calm because it checked - never calm because it's blind.
The Investigation Workspace
Open any decision and you get the full investigation: the competing explanations it weighed, the evidence for each, the ones it rejected and why - and what would change its mind.
You can challenge any conclusion as easily as you can accept it. The reasoning is never a black box.
Decision Memory & Outcomes
Every decision you commit is recorded, immutably. Then Datsutra watches what actually happened and reports the verdict - including the times it was wrong.
It keeps score on itself. Judgment compounds when outcomes are honest, not when they're flattering.
Honest visibility
When data is stale, thin, or missing, Datsutra tells you it can't see - instead of quietly recommending on top of noise. Four conversions isn't evidence, and it says so.
No recommendation is ever more confident than the data underneath it.
The Client Portal
Your client signs in to a read-only space carrying your logo and your colours, and sees two things: how their business is performing, and the work completed on their account. Only what you publish appears there.
Cases, signals, evidence and internal reasoning never cross into it. The portal is a presentation layer, not a window into your workspace.
Reports already written
Weekly and monthly reports assemble from the record you have already built - outcomes, goals, completed actions, performance trends, your commentary. Review, approve, publish. Download as PDF or CSV.
Reporting stops being a separate job at month end and becomes a by-product of the work.
What an investigation looks like
- What's happening
- Hold the creative and cap delivery on "Prospecting - Broad" (Meta) to the audience that still responds.§1
- Why
- CTR decay tracks expanded delivery, not the asset - the response inside the original audience is flat.§2
- Evidence
- 3 supporting points§3
- Historical precedent
- Seen 3 times · acted on twice · improved both§3
- Record strength
- Medium
- Investigate next
- Confirm frequency inside the original audience before you widen delivery again.§5
A deterministic summary composed from the evidence below - no prediction. Full detail in the sections that follow.
Hold the creative. The account has reached an audience ceiling, and new creative does not fix an audience problem.
Delivery expanded 3.1x over 12 days while blended CTR fell 38%. Inside the original audience CTR is flat. The asset is not fatiguing; it is being shown to people it was never built for.
- · the original audience definition has not been edited inside the window
- · conversion tracking has fired continuously for 12 days
- · Reach up 3.1x over 12 days; blended CTR down 38%
- · Original-audience CTR flat at 1.24% across the same window
- · CPM up 4% - inside normal weekly variance for this account
Hold the creative. Cap delivery on “Prospecting - Broad” (Meta) to the audience that still responds.
Check first: confirm the audience definition is unchanged before you narrow delivery.
Expected impact: recover blended CTR toward the original audience’s 1.24% · Low effort - under 5 minutes in the ad platform
Where it plugs in
Campaign intelligence runs on Google Ads and Meta today. More of the picture - revenue, site behaviour, pipeline - is coming, and we’ll only call it live when it is.
Pricing
Base ₹8,000/month for 1 client account. Each additional account is +₹2,000/month. Every plan starts with a 7-day free trial that begins when you connect a real ad account.
Solo
Founding offer · 50% offFor an operator running one business's growth.
Founding price, locked for 6 months.
- 1 client account
- Google Ads + Meta campaign intelligence
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Additional accounts at +₹2,000/mo
Agency
Founding offer · 50% offFor freelancers and small agencies carrying a book of clients.
Founding price, locked for 6 months.
- Up to 5 client accounts
- Google Ads + Meta campaign intelligence
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Additional accounts at +₹2,000/mo
Portfolio
Founding offer · 60% offFor agencies carrying a large book of client accounts.
Founding price, locked for 6 months.
- Up to 12 client accounts
- Google Ads + Meta campaign intelligence
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Additional accounts at +₹2,000/mo
The Founding offer is time-limited. Prices shown are the founding prices; list prices apply after your 6-month lock ends.
Questions, answered straight
When does the free trial start?
When you connect a real ad account - not when you sign up. The 7 days begin only once Datsutra has something real to investigate.
What counts as a client account?
One business you manage - its connected ad accounts (Google and Meta together) count as one client account.
What if I need more accounts than my tier includes?
Every additional client account is +₹2,000/month, on any tier.
What is an investigation?
A deep analysis the engine runs when something deserves your judgment - the competing explanations, the evidence, the call. Investigations are part of how Datsutra works; they're never sold as credits.
How does the Founding offer work?
It's a time-limited launch offer. Your founding price is locked for 6 months - after that, list price applies. It is not a permanent discount.