Solutions · Brands & founders
You are the growth team. Nobody is going to check your work.
If you run your own ads - as a founder, or as the one marketer in the building - what’s missing was never another dashboard. It’s a second opinion that arrives before the month closes, shows its working, and doesn’t flatter you.
Free to try. No card. Read-only access to your ad accounts.
Know on day two, not on the month-end report.
Most accounts are opened when something already feels wrong - and by then it has usually been wrong for a week or more. Datsutra closes that gap: it reads the account every day, and the moment a change is real rather than noise it says so, with the evidence and a recommendation. Including the recommendation nobody in the building enjoys making, when the honest call is stop.
A week with Datsutra
Not a feature list - the actual shape of the week it gives you back.
Open the queue, not the account
You land on a short list of calls ranked by what's at stake, not twelve charts you have to interpret between two other jobs. If nothing deserves your judgment today, it says so - calm because it checked, not because it's blind.
Open one decision
The recommendation comes first. Underneath it: the competing explanations it weighed, the evidence for each, the ones it ruled out and why, and what would change its mind. You can challenge a conclusion as easily as accept it.
Commit, snooze, or dismiss
It proposes; you decide. Nothing moves in your ad account unless you move it - Datsutra never touches a budget or pauses a campaign on its own.
Go back to your actual job
No decision is manufactured to justify a subscription. Some days the honest answer is that your accounts are fine and your attention belongs somewhere else.
The verdict
Datsutra returns to what you committed and grades it against a metric snapshot taken before you acted: improved, neutral, worse, or inconclusive. Including the times its own call was wrong.
What Tuesday actually looks like
- What's happening
- Hold the creative and cap delivery on "Prospecting - Broad" (Meta) to the audience that still responds.§1
- Why
- CTR decay tracks expanded delivery, not the asset - the response inside the original audience is flat.§2
- Evidence
- 3 supporting points§3
- Historical precedent
- Seen 3 times · acted on twice · improved both§3
- Record strength
- Medium
- Investigate next
- Confirm frequency inside the original audience before you widen delivery again.§5
A deterministic summary composed from the evidence below - no prediction. Full detail in the sections that follow.
Hold the creative. The account has reached an audience ceiling, and new creative does not fix an audience problem.
Delivery expanded 3.1x over 12 days while blended CTR fell 38%. Inside the original audience CTR is flat. The asset is not fatiguing; it is being shown to people it was never built for.
- · the original audience definition has not been edited inside the window
- · conversion tracking has fired continuously for 12 days
- · Reach up 3.1x over 12 days; blended CTR down 38%
- · Original-audience CTR flat at 1.24% across the same window
- · CPM up 4% - inside normal weekly variance for this account
Hold the creative. Cap delivery on “Prospecting - Broad” (Meta) to the audience that still responds.
Check first: confirm the audience definition is unchanged before you narrow delivery.
Expected impact: recover blended CTR toward the original audience’s 1.24% · Low effort - under 5 minutes in the ad platform
It argues from your economics, not a benchmark
Before Datsutra recommends anything, it records how your business actually makes money. Every call it makes afterwards is held to that, and the record is versioned - so when your margins change, so does the advice.
Your margin decides what 'good' means
A ₹900 CPA is a triumph at one margin and a slow bleed at another. Datsutra is told your margin, COGS, average order value, lifetime value and sales cycle before it recommends anything - so it argues from your economics, not a platform benchmark.
Ecommerce, lead gen, or signups
What counts as a win changes with the model. A lead-gen account and a store with a 40-day consideration window do not get the same advice, and shouldn't.
Your budget is a constraint, not a surprise
Your monthly budget across Google and Meta is something it plans inside - not a number you discover has been overspent on the 29th.
Where it will disagree with you
An advisor that only ever agrees is a very expensive mirror.
It will tell you the problem isn't your ads
Sometimes the honest answer lives on the landing page, in the offer, or in a stockout. Datsutra says so rather than inventing an optimisation to look useful.
It will tell you scaling is the risky call
The moment a campaign is working is the moment everyone wants to push. If the evidence says the response is thinning as delivery widens, you get that - not encouragement.
It will tell you it can't see
Four conversions is not evidence. When your data is too thin, too stale, or the spend too low to conclude, it says exactly that instead of dressing a guess up as a decision.
Pricing for one business
One client account means one business - its Google and Meta accounts together. Every plan starts with a 7-day free trial that begins when you connect a real ad account.
Solo
Founding offer · 50% offFor an operator running one business's growth.
Founding price, locked for 6 months.
- 1 client account - your Google and Meta together
- Daily investigations with reasoning on demand
- Decision memory and outcome verdicts
- Your economics recorded before anything is recommended
- Running a second brand? +₹2,000/mo per account
Running more than one business? The second is +₹2,000/month. From three onwards, the Agency tier costs the same and gives you five - see the full pricing table. Founding prices are time-limited and locked for 6 months.
Questions, answered straight
I'm not technical. Is this usable?
Every item is written as a sentence you can act on - the call, then the one-line reason. The charts exist underneath if you want them, but you never have to read one to know what to do.
I already work with an agency. Does this replace them?
No. It gives you the questions to ask them, in writing, with the evidence attached - and a verdict later on whether what was done actually worked. Plenty of people run both.
How much do I need to be spending for this to work?
There's no minimum we'll quote you, because the honest answer depends on your conversion volume, not your spend. What we will promise is that when the data is too thin to conclude, Datsutra tells you it can't see - on day one of the trial, not after you've paid for a month of confident-sounding noise.
When does the free trial start?
When you connect a real ad account - not when you sign up. The 7 days begin only once there is something real to investigate.